The Wheatsheaf Inn is an independently owned friendly traditional pub and restaurant in the heart of Charnwood, Leicestershire. The inn dates back to the 18th century and used to be a meeting place for the local slate miners, when it was known as the ‘Slate Splitters Arms’. The character of the building and courtyard can still be felt today – the warm welcome and friendly atmosphere still hold true too. It’s rural location on the edge of Woodhouse Eaves makes it the perfect place for friends, families, dog walkers, riders and visitors from near and far to share a hearty meal or a pint of real ale.
Social Media Management
I have had the pleasure of running the social media accounts for The Wheatsheaf Inn for nearly two years now. This traditional and independent country pub was taken over by new investors just over two years ago and following a rebrand by Nottinghamshire based design and advertising agency Michon, I was put forward as a recommended social media manager. Having already worked as a marketing manager at another Charnwood based pub, they hired me as their social media manager and the rest as they say is history!
My continual working relationship with The Wheatsheaf Inn is split between regular updates including quarterly business objectives from the landlady Vicky Nixon and their account manager at Michon who are responsible for the creation of the branded marketing materials as well as the creation of the Wordpress website which I update with new menus and up and coming events.
As this client is a short distance from my home, I like to be hands on when it comes to curating engaging content so I make the time to visit the pub on a weekly basis to take photos of their specially selected weekly guest beers to help support its ongoing campaign to build it’s reputation as a CAMRA pub who are passionate about supporting independent breweries.
The past two years has seen a successful increase in followers and engagement across all social media channels of Facebook, Twitter and Instagram. The monthly bespoke social media reports over the past two years have seen the audience expand to include a younger demographic who enjoy good hearty food and drink within a beautiful setting.