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The Crucible Project

Mentoring and Digital Marketing Workshops

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Based at De Montfort University, Leicester, The Crucible Project is an entrepreneurship programme for DMU graduates who have an idea, product or service and require support ro turn it into a business. It helps a number of entrepreneurial individuals each year turn an idea or product concept into a business reality, ready to launch in less than ten months.

Now in it's fifth year the project has received acclaim in the national press and was feature in an article The Economist, which showed how DMU entrepreneurs are helping make Leicester a “contender to be England’s most business-minded city”.

With the business experience and knowledge of DMU Entrepreneurs in Residence and selected external business owners , Crucible helps DMU entrepreneurs explore and start their own business by providing a host of invaluable support, including personalised mentoring, training workshops and intellectual property advice.

Mentoring & Digital Marketing Workshops


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In it’s fifth year, I have had the pleasure of supporting two cohorts of De Montfort University graduates as part of the Crucible Project. I was initially contacted by Percy Emmett, Senior Lecturer in Enterprise Development at the university who was looking for external business specialists who could support the programme through a variety of ways including delivering workshops and offering 1-2-1 mentoring sessions advising graduate entreprenuers through their specialist knowledge.

As a specialist in digital marketing, I have delivered a handful of workshops covering social media for businesses and crowdfunding alongside numerous mentoring sessions that follow on from each of the workshops as the participants wish to follow up with bespoke advice for their business.

It has been a very rewarding role supporting each of these graduates as myself included, we are all in the same boat as start-up businesses, and not only have I been able to share my knowledge in digital marketing, we have all collectively been able to share our experiences in setting up a business, both highs and lows, making it very much a two way process!

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