Waldblick Landhaus is a bed & breakfast nestled in the village of Schwarzenbach an der Pielach within the Pielachtal area of Lower Austria. Surrounded by breath-taking mountain views and lush forests, the B&B is ideally situated to explore the hidden wonders of Lower Austria where you are spoilt for a variety of outdoor adventures whatever the season, including skiing, walking, hiking, biking, fishing or swimming.
Social Media Management
Terry Summerfield, co-owner of the guesthouse got into touch with me seeking for some support and advice on their social media activity. In his own words, they were ‘total novices when it comes to social media’ for their business, not knowing what to post, when to post, what language and hashtags to use and what platform to use. They required me to provide them with a detailed social media guide bespoke to their business. To be able to get a deep insight into their business and their social media activity, it was essential that I took over the management of the existing social media accounts of Facebook, Instagram and Twitter for the next six weeks.
At the beginning of that journey, I began the process by analysing their current social media activity, looking at social media analytics to get an insight on audience, to see what has worked and what has not worked. I then undertook vital research into competitors, keywords and hashtags. Once this groundwork was set, I optimised the social media accounts and working closely with Terry and guiding him on the the content required, I ran the Waldblick Landhaus social media accounts for the remainder of the six weeks. At the end of this period, I was able to create and deliver a fully bespoke social media guide which included audience profiles, best platforms to use, best times to post, types of content to post, key hashtags to use, key infleuncers to follow and build relationships alongside a host of tips and hacks complete with a bespoke social media content calender for the year.
Since then, it has been a pleasure to see their social media presence transform from accounts that were updated ad hoc with no real strategy behind it to thriving accounts filled with frequent, engaging and strong content that inspire us to explore our adventurous side and book a break at their stunning alpine guest house!
Visit www.waldblick-landhaus.com for an alpine adventure!
“We are a small bed & breakfast in Austria and we started using Katie to promote our business via social media (Facebook & Instagram). We have always had social media accounts but struggled to find the time and the content to post. Katie ran our social media for 3 months and had a great knowledge of our target market and researched everything thoroughly. At the end of the 3 months she set a well structure and thought out plan along with advice on what to post and when to post. During the time we were extremely pleased with how our social media grew and the interaction we had with our potential and current customers. We can’t recommend Katie enough.”
— Terry Summerfield, owner of Waldblick Landhaus